What is Cafe 2.0?

Have you ever wondered what CAFÉ 2.0 is? Lets start with what is Café 1.0. The coffee plant was eventually brought to the Americas in the early 16th Century, where cultivation became widespread. The first coffee shop opened in Italy sometime during the 16th century. America was ahead of the curve here, having enjoyed the brew; it was Captain John Smith, who helped to found the colony of Virginia, brought it with him to Jamestown in the early 1600’s. America was mostly a tea-drinking country until the Boston Tea Party (which was planned in a coffee house named the Green Dragon), after which many in the colony turned away from the quintessential British leaves and embraced the bean instead.

One possible origin of both the beverage and the name is the Kingdom of Kaffa in Ethiopia, where the coffee plant originated (its name there is bunn or bunna).

The introduction of coffee to the Americas is attributed to France through its colonization of many parts of the continent starting with the Martinique and the colonies of the West Indies where the first French coffee plantations were founded. The first coffee plantation in Brazil occurred in the early 1700’s, when Lt. Col. Francisco de Melo Palheta smuggled seeds from French Guiana. By the 1800s, Brazil’s harvests would turn coffee from an elite indulgence to a drink for the masses. Brazil, which like most other countries cultivates coffee as a commercial commodity, relied heavily on slave labor from Africa for the viability of the plantations until the abolition of slavery in 1888. The success of coffee in 17th-century Europe was paralleled with the spread of the habit of tobacco smoking all over the continent during the course of the Thirty Years’ War (circa 1618.).

For many decades in the 19th and early 20th centuries, Brazil was the biggest producer of coffee and a virtual monopolist in the trade. However, a policy of maintaining high prices soon opened opportunities to other nations, such as Colombia, Guatemala, Nicaragua, Indonesia and Vietnam, now second only to Brazil as the major coffee producer in the world. Large-scale production in Vietnam began following normalization of trade relations with the US in 1995. Nearly all of the coffee grown there is Robusta.

Coffee in the early days was always black and strong, and everyone drank it. As in today’s society caffeine still gives you that get up and go sensation and over time the consumption of the coffee beverage became refined as well as popular in every social gathering across the land. Through the evolution of time and the coffee we all drink every morning mostly by habit is considered Cafe 1.0. Its just plain coffee.

Enrichment is at the heart of what Café 2.0 is all about. “Enriched living” and by definition this means adding greater value, restoring elements lost or depleted, and increasing desirable qualities to your life and you’re living…

Café 2.0 is about you, making you feel better, it’s about people coming together, and it’s about people and sharing, it’s more than just a plain old cup of coffee. Coffee brings sociability to new heights and awareness. It’s a personal enrichment that touches every aspect of your life.

Café 2.0 is a lifestyle concept, as you well know the coffee that comes in little cup size sachets is a delicious gourmet coffee, enriched with over 100 antioxidants, and 200 plus vita nutrients as well as great taste and affordability, Its the perfect combination for our present day lifestyles.

Energize, re-vitalize, socialize, improving your self well being thru something you do everyday. Enriching and changing your life while enjoying something you love, coming together for health and wealth. That’s Cafe2.0.